iPhone 15 Eve, Apple Store Walnut Street, 1am: zero campers, a dozen busy staffers.
Video killed the radio star.
Pre-orders killed the campouts.

@gruber aw c'mon. I was just at my local Apple Store on Thursday (unrelated to iPhone). I saw the new cases on display (probably they shouldn't have been). And a guy noticed how I knew how to open the drawers.

We talked and he was shocked that I told him every store probably will have hundreds of un-reserved iPhones for sale on Friday! I told him come back in the morning!

@gruber the real hero of the day is …
@pmcg @gruber fixed it for you 😉
@tommoors @gruber they did say they planned to do more ocean shipping!
@pmcg @tommoors @gruber they can do ocean shipping for iMacs that take 6 months to move, certainly.
@pmcg @gruber it’s not fair that my new iPhone always rides a Dash 8 from China and I’m stuck on A320s and B737s with the occasional ERJ-175 because I barely fly internationally.

@lechter @gruber a freight train company is always the first (and only) commercial on PBS NewsHour. They are proud how economical with fuel per mile.

Ocean shipping of iPhones is even better MPG. But imagine a full twenty-foot-equiv container of iPhones washing overboard and then turning up on a beach someday like Garfield telephones‽ 🤑