So yes, Google Chrome just rolled out a new way to track you and serve ads How to fix it? Switch to Firefox. Not to Edge. Alternatively, if you need Chome for work. Visit chrome://settings/adPrivacy and turn off each setting. Of course get Adbloker too ;)
Privacy Badger

Electronic Frontier Foundation
GitHub - EFForg/privacybadger: Privacy Badger is a browser extension that automatically learns to block invisible trackers.

Privacy Badger is a browser extension that automatically learns to block invisible trackers. - GitHub - EFForg/privacybadger: Privacy Badger is a browser extension that automatically learns to bloc...

GitHub