So yes, Google Chrome just rolled out a new way to track you and serve ads How to fix it? Switch to Firefox. Not to Edge. Alternatively, if you need Chome for work. Visit chrome://settings/adPrivacy and turn off each setting. Of course get Adbloker too ;)
And if you have multiple profiles in Chrome, e.g. Work, Home, School, remember to do it on each profile, on all your devices. But really, just switch to Firefox, or at least Safari.
@gr Safari is no diff from chrome