@Mer__edith apple can’t/wont do it *without sacrificing user privacy*, or, as they say, start on a slippery slope towards invasive scanning for whatever the politician of the day deems undesirable.

Sadly, I expect other companies will be less willing to stand up for that principle.

@borland @Mer__edith You believe that there's a noble reason for that?

They expect to lose vast amounts of users if they compromise on privacy, which has always been at the core of the brand messages. That's it.

@acute_distress @borland @Mer__edith So you are saying Apple doesn't understand it's users?

https://www.cnbc.com/2021/06/07/apple-is-turning-privacy-into-a-business-advantage.html

@borland @bbak @acute_distress @Mer__edith

It works the other way around. You don’t build a brand by adapting to (would be) users.

Trust me. I’ve done this for a living going on 25 years.

@thelovebing @borland @acute_distress @Mer__edith Nobody said they did.

They just realized that there's the threshold in people's minds. And they communicated to set the standards and be way above the threshold (doesn't matter if they really were), so people felt safe by just owning that device.

Rather simple comms strategy and part of the positioning of the brand - I guess that it can be found in textbooks already.