Justin JacksonSep 2, 2023

In my 20s, I started a few businesses that didn’t give me a better life: it was a grind, and we just weren’t getting ahead.

Generally, every time you start a small business you’re making a bet. The payoff should be a better life for you and your family.

If a bet isn’t paying off, you should move on to a better bet.

Show threadJustin Jackson

Too many business owners are on this treadmill that really grinds them down. Eventually, it burns them out.

We need to ask ourselves: "Why did I start this company?"

Put pillars in place (values, margins, calm) so that your business gives you a better life. 👍

Sep 2, 2023 at 9:13pmIvory for iOS
Show threadJustin JacksonSep 2, 2023

The ultimate goal of an indie startup shouldn't be "growth," "market domination," etc...

It should simply be:

1. Build a product that makes customers' lives better
2. Build a company that gives your team a better life.

#business101 #startups #adviceoftheday

Show threadAsh Guy Sep 2, 2023
@mijustin this is a key reason I don't use the term startup for this type of small business. For better or worse "Startup" is synonymous with "VC Funded" (or similar) and largely much of the advice and tooling that is trying to speak to "Startups" is ill suited to what most people are doing and at best a noisy distraction from what they should be doing to make their business better for them.
Show threadHenry DillonSep 5, 2023
@mijustin totally agree. In my experience, it was very easy to sleepwalk into this burnout state. I needed to revisit the Why.