If you're wondering why there are so few news stories about the rise of #Mastodon, it's because nobody is getting paid to game the media about it.

There's no publicists, no cozy ad deals, no suits, no coercion: Nobody is getting rich off of Mastodon

... that's also why it's so enlightening and fun to participate here

@maria I think the other issue is mastodon usership isn't growing and so it's a niche news item.

@benleis

Not growing?!

(also: Twitter itself had a very chaotic rise fall crash rise etc. to its eventual prominence)

https://techcrunch.com/2023/07/24/as-twitter-destroys-its-brand-by-renaming-itself-x-mastodon-usage-numbers-are-again-soaring/

TechCrunch is part of the Yahoo family of brands

@maria yeah the MAU has been declining from 2.1m down to just under 1.8m since midsummer

@benleis

like the man said... "It will fluctuate."

@maria YMMV but this is not fluctuation it's a consistent week over week trend and it hasn't bottomed out yet. Hopefully it will be higher than the last trough of 1.2m prior to the midsummer Twitter scare.