200,000 users abandon Netflix after crackdown backfires

https://lemmy.world/post/4077583

200,000 users abandon Netflix after crackdown backfires - Lemmy.world

200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

This article is specifically about Australia. Globally, Netflix added 5.9 million subscribers after their password-sharing crackdown.

I hate to say it, but the crackdown worked exactly as intended.

www.bbc.com/news/business-66240390

Netflix password crackdown fuels jump in subscribers

The boss of the streaming giant also calls for an end to the strikes disrupting Hollywood.

BBC News
iirc, they launched in new countries at the same time, skewing the result quite a bit. Probably intentional to say “see? it worked”

Not to mention that they did start with the narrative that they start enforcing this on a certain date, but it took me 2 months over that to receive the warning/being locked out. I remember seeing people from Canada (one of the countries in the first wave) that still had not been forced off 4 months into the date they had set.

They appear to be taking it slow (not booting off everyone at the same time) to build this narrative that it’s working fantastically so to not get a massive drop off in users (stock price drop) and waiting out for their competition to also move forward with this change. All of this while also adding more markets, dropping the prices in others and removing the cheaper plans.

Yeah, it’s not like people quit because Netflix said they’ll crack down.

They’ll quit after Netflix hassles them a couple times for it.

I quit when they announced it, their announcement made me dust off my raspberry pi, got a 1tb SSD, and install Plex media server.

Their content has been in a free fall for ages, I only kept it because my mum and brother also used it, and it was convenient, now they just ask me to download the shows and movies they want and watch it from my Plex server

Yep. Plex (and Crunchyroll and Hidive) is basically all I need these days lol

Not everybody knows how to use a Pi+Plex or has a friendly familiy member who knows that and is willing to share.

So it makes sense that most people just kept hanging on until they got booted, rather than preemptivelly dusting off their old wooden leg and eye patch and once again hoisting the Jolly-Roger…

Yeah I get that, it’s a shame because it’s super cheap and the guides online make it easy as hell to set up. But I understand that terminal is scary for some