It's so funny to me how particular developers are about testing and version control, then they give non-developers the ability to dump any old third party shit on the page. That's what Google Tag Manager lets happen.

https://front-end.social/@ksylor/110953466826485701

Katie Sylor-Miller (@[email protected])

If your marketing team has access to GTM with no audits or controls or engineering review and oversight over 3rd parties, then you probably send PII without knowing it too!

Front-End Social

@heydon real story. The marketing department complained to my team about the website performance. They'd GTm'd it to death. I used an analogy:

We're a team of chefs who carefully craft a beautiful dish. You're the waiter who splurges ketchup all over it as soon as it leaves the kitchen.

@heydon I should say, I had a good relationship with this marketing department (before and after my ketchup comment), and we worked with them to fix it.