John GruberAug 27, 2023
This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.
Show threadPeter MarksAug 27, 2023
@gruber But not “Think Differently”?
Show threadVictor VillasAug 27, 2023
@marxy @gruber That improves nothing
Show threadLGsMomAug 27, 2023
@villasbc @marxy @gruber Except the grammar.
Show threadVictor VillasAug 27, 2023
@LGsMom Can you provide a citation from a modern grammar to back that up?
Show threadDelric
@villasbc @LGsMom You’ve never heard “Think ‘purple’” or the like? It’s used effectively all the time. Think “slogan”!
Aug 27, 2023 at 5:52pmMastodon for iOS