John GruberAug 27, 2023
This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.
Show threadPeter MarksAug 27, 2023
@gruber But not “Think Differently”?
Show threadVictor VillasAug 27, 2023
@marxy @gruber That improves nothing
Show threadJohn GruberAug 27, 2023

@villasbc @marxy This was much-discussed at the time. “Think Different” is infinitely better as a slogan. "Think Different" is great; "Think Differently" would be dreadful.

Think Different both sounds better, and conveys both *what* to think and *how* to think.

Show threadMagnus Ahltorp
@gruber @villasbc @marxy Yes, apart from any discussions on “grammaticality”, slogans and headlines are not subject to the same rules as running text. Reading flow is not as important.
Aug 27, 2023 at 7:13amWeb