John GruberAug 27, 2023
This ad poster for the iMac is utterly perfect. Perfect photo, perfect slogan (the period at the end is key — “Yum” without the period wouldn’t quite play the same way), perfect relative scale and placement of the elements. Even the kerning is perfect — Apple Garamond never looked better or more timeless.
Show threadtnypxlAug 27, 2023
@gruber Yum is such a weird word to use in this context. It almost feels different only to be different and nothing else.
Show threadHywelAug 27, 2023
@tnypxl @gruber they’re the *candy* coloured iMacs.
Show threadIan Malcolm

@daycoder @tnypxl @gruber
Yeah the “Yum.” here worked on a couple of levels. While also known as the “candy coloured” iMacs, the five different colors of these models were officially named for fruits: lime (lime green), strawberry (pinkish-red), blueberry (royal blue), grape (purple), and tangerine (orange-yellow).

And it also ties into an apple being “yum”. A lot of meaning in one word.

Aug 27, 2023 at 3:50amWeb