Just can't understand otherwise reputable organisations and festivals etc are still using twitter as their main comms outlet when it's mainly a hard-right platform where ad revenue generated by their use goes towards huge payouts to folks like Donald Trump and Andrew Tate.
@yaxu Unfortunately, as a business, Mastodon and other alternatives are not good enough yet to reach your whole audience, and yes it is an ethical dilemma.
@Cyriux But then neither is X. The best comms outlet for many organisations is maintaining a good email list, but I guess some people focus almost entirely on X out of habit, because of the rather fake sense of immediate engagement that it gives. At this point it's starting to just make them look bad.
@yaxu it maybe true. Some decide and manage to switch anyway: I was happy today to find out that a German un-conference on software is now almost exclusively active on Mastodon
@Cyriux that's good! I think event organisers are in a great position to enact change

@yaxu IIRC, many are also using Instagram, so you need to keep pulling the lever on Zuck’s dopamine slot machine to stay in the loop.

There’s probably zero chance of them setting up a RSS feed or fediverse presence unless “weird middle-aged nerds” are a specific demographic they’re chasing.

@yaxu ye been thinking how much they invested in these platforms, social media managers, to get followers and reach, minimum both is needed, encouraging people everyday to change and come here is all i see possible
@yaxu I am seeing some organisers for festival and record label moved to Thread but their newly est. account follower is quite feeble