Mastodawn

Pavel A. Samsonov Apr 14, 2023

"Don't make me think" is only half of the story.

It's a #UX sin to assume that your app is the most important thing in your user's world, and add to their cognitive load unnecessarily. But sometimes the user *is* focused on your product. They don't want a low-touch, automagic experience. They want to be in control. Let them.

Don't *make* me think - but *let* me think.

This is part of why "reduce friction" is misleading. Friction is texture. Without it, there's nothing to grab on to

#UXDesign

Show thread

Scott Jenson Aug 25, 2023

@PavelASamsonov Agreed. It's one reason some Apple products are so criticized: they were TOO auto magical. Finding that balance between "too many concepts, weird navigation" and "It does one thing really well" is often tricky, especially for professional products.

Show thread

Epiphanic Synchronicity

@scottjenson @PavelASamsonov That’s why the Mac is my favorite Apple product by far. There’s an easy, beginner-friendly layer on top, but beneath that are deeper power-user layers, all the way down to the Unix command line.

By contrast, iPhones, iPads, and Apple Watches feel like well-designed, sophisticated appliances, with apps that snap into them like modules to extend their functionality.