@atpfm The point was made on the show that getting rid of ad spots entirely and replacing them with membership spots would reduce the value of the ad-free show. I would like to argue that may not be the case, or if it is, it may be less of a deterrent to people subscribing than you think. Sure, people will pay to not be advertised to, but I think even more people will pay to not be interrupted when listening to the show they love. Ex: I’d love to pay for a pledge-drive free version of PBS.