This technique is used elsewhere too, it’s an extremely effective recruiting tool, as long as you’re trying to recruit fools. And fools make a great easy to manipulate army of voters and racists etc that can be useful to those trying to gain or maintain power.
Think about how dumb you have to be to fall for…
Kids having Post-birth abortions in California!
Litter boxes in classrooms
Fire season is due to Jewish space lasers