tintoryThe First Big Antitrust Trial of the Century Is About to Start
Excellent article! Very interesting read and I really hope this case leads to Google being split up. Google search is completely useless these days but I get why we see so few true alternatives, Google is just too big and eats up all possible revenue and running a search engine isn’t cheap.
If it’s so useless, why do you keep using it? And why would you expect it to get better if Google is broken up?
I switched to Duck Duck Go.
why would you expect it to get better if Google is broken up?
Google has a massive conflict of interest; it both sells ads to SEO'ed websites, and ranks searches. Their incentive is for you to go to the pages with the most of their ads possible. Even a company with revenue purely from ads on the search page has less terrible incentives.
It’s the best thing that can happen to Google. It’s a 3000 megaton ship that has lost its way. It has hands in a dozen industries and is mediocre at all, only floating through its own sheer bloat.
A trimmed down Google would bring actual innovation.