The real reason why #Barbie is a global smash ($1 billion in 17 days!).

Here's a hint - it's not #marketing.

https://fullertonstrategies.com/why-barbie-succeeded-its-not-marketing/

Why Barbie succeeded (it’s not marketing)

Seeing many takes saying marketing is responsible for the success of the Barbie movie. But they are missing the most important reason the movie is a monster hit.

Fullerton Strategies