Dare ObasanjoAug 7, 2023

A great example of a strategic pivot was Netflix going from a Spotify strategy (the most convenient way to consume all the content you love) to an HBO strategy (the best source of unique & original programming worth paying for).

This was a strategy pivot borne out of necessity because the content studios kept raising their prices. In fact, this pivot is why Netflix is profitable and Spotify is not.

This is why a strategy can’t simply be defining and chasing a metric.

https://news.yahoo.com/netflix-details-strategy-become-hbo-145053108.html

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@carnage4life Spotify would never be able to make that transition. The back catalogue in music is far too value relative to video. People listen to the same music for decades, but everyone wants to watch new shows continuously
Aug 7, 2023 at 11:50amWeb
Show threadMonsieur Valentine 🇺🇦Aug 7, 2023
@ravipatel @carnage4life Spotify attempted such pivot with the podcasts. But it failed, apparently. Also, how would you sponsor the "original programming" in music? Pay Paul McCartney for a new record and hold it exclusive? https://en.wikipedia.org/wiki/Re-recording_(music) these phony re-recordings were always cringe (more in-depth https://youtu.be/vaAU2U6DJXQ ) but Taylor Swift's ones are quite successful 🤷 U2 did an album of re-recorded songs, Songs of Surrender, and it was interesting but I doubt very popular.
Re-recording (music) - Wikipedia