Dare Obasanjo

A great example of a strategic pivot was Netflix going from a Spotify strategy (the most convenient way to consume all the content you love) to an HBO strategy (the best source of unique & original programming worth paying for).

This was a strategy pivot borne out of necessity because the content studios kept raising their prices. In fact, this pivot is why Netflix is profitable and Spotify is not.

This is why a strategy can’t simply be defining and chasing a metric.

https://news.yahoo.com/netflix-details-strategy-become-hbo-145053108.html

Yahooist Teil der Yahoo Markenfamilie

Aug 7, 2023 at 10:25amWeb
Show threadSam WillisAug 7, 2023
@carnage4life They also had to make that pivot quickly, as soon as they started making content they were no long a distribution channel, they were a competitor. Content producers started pulling their movies and shows.
they had to become HBO quick than any other company could.
It's a classic case of "The innovator's dilemma".
Show threadBen CurthoysAug 7, 2023

@carnage4life I get it but god I hate all these fragmented streaming platforms, all doing the same thing and all trying to create the best exclusive content. They've made watching TV harder than ever; when I want to watch something I have to search multiple janky interfaces to find out whether it's on Netflix or Disney+ or iPlayer or whatever.

It's enough to drive you back to the Pirate Bay.

Show threadNeil RobertsonAug 7, 2023

@bencurthoys @carnage4life
Have you tried JustWatch? Search for any title and it will show you which streaming services it’s playing on or where it’s available for sale and how much with a direct link. No need to sign up for an account for basic service. Of course there’s an app too.

https://www.justwatch.com

JustWatch - The Streaming Guide

All your streaming services in one app.

JustWatch
Show threadBen CurthoysAug 7, 2023
@nightscotsman @carnage4life Ta
Show threadraviAug 7, 2023
@carnage4life Spotify would never be able to make that transition. The back catalogue in music is far too value relative to video. People listen to the same music for decades, but everyone wants to watch new shows continuously
Show threadMonsieur Valentine 🇺🇦Aug 7, 2023
@ravipatel @carnage4life Spotify attempted such pivot with the podcasts. But it failed, apparently. Also, how would you sponsor the "original programming" in music? Pay Paul McCartney for a new record and hold it exclusive? https://en.wikipedia.org/wiki/Re-recording_(music) these phony re-recordings were always cringe (more in-depth https://youtu.be/vaAU2U6DJXQ ) but Taylor Swift's ones are quite successful 🤷 U2 did an album of re-recorded songs, Songs of Surrender, and it was interesting but I doubt very popular.
Re-recording (music) - Wikipedia