Is something wrong with my eyes or is this logo is extremely ugly and hard to read?
- I thought the F was a weird T
- I hate that the dots horizontally and vertically are differently spaced
- The orange tone is as cheap as colors get

I'm doubting myself because design is the one thing Nothing probably does best so I'm confused...

@Techaltar I totally read cmt not f…
@Techaltar my eyes are in pain 😅

@Techaltar If they were trying to mimic a dot matrix printer look, they pretty much failed.

I read it was "cmt" and the clustering and spacing of the dots is pretty bad.

I don't hate the orange, but would have been better if it had a bit more red or went more natural orange color (more yellow).

@Techaltar no you're absolutely right this logo is hideous.

@Techaltar holy smoke, Batman.

I was wondering about the dots on the t. Never thought this could be an f.

I'm fine with the orange. It's not the best pick and reminds me of the french provider Orange https://de.m.wikipedia.org/wiki/Orange_(Unternehmen)

But maybe they thought: let's make it extra ugly, so people talk about it. There is no such thing as bad press.

Orange (Unternehmen) – Wikipedia

@Techaltar so I assume it's not "cmt"? I don't think you can be consistently correct about design.
@Techaltar this really doesn't jpeg well either, horribly designed logo imo
@Techaltar
Honestly are we sure it's supposed to be an f? Becouse even knowing that all I see is a weird t
@Techaltar well, it certainly gets people talking 🙂 it ain't Nothing like you've seen before
@Techaltar it’s probably a grower.
@Techaltar If you squint your eyes, you can see an F. That's because the font is actually a micro font. Nothing repurposes the font for stylistic reasons. But that's also where the font reaches its limits. What actually bothers me even more is the kerning - but that's the way it is with the monospace font.

@Techaltar > design is the one thing Nothing probably does best

Have you even seen https://nothing.tech ? That stuff is unreadable.

Nothing | UK

Here at Nothing, we’re building a world where tech is fun again. Remember a time where every new product made you excited? We’re bringing that back.

@Techaltar I agree, that orange looks horrible, and the varied spacing between the dots is super off putting