@hypertesto @round Most companies imho don't drive their site, to deliver all that information you want. You shall visit the site to fulfill their own interests. They want you to see all the different ads & marketing actions.

I have seen many websites with RSS reducing the number of visits.

RSS makes it easy to process the information automatically, which is also often undesirable.

I love RSS and my own "multichannel" information meshup, it makes information/interests handling much easier.