This is absolutely bullshit.

No one is “engaged” on FB and Instagram. We spend our time frantically scrolling through bullshit to find our friends. That’s not engagement. It’s wasting my fucking time.

Chronologically, I check in on friends and go about my day, because my life is not centered around social media.

https://www.wired.com/story/meta-just-proved-people-hate-chronological-feeds/