So @pluralistic just got it right on the spot AGAIN:

"This is technofeudalism. Whereas capitalists seek profits (income from selling things), feudalists seek rents (income from owning the things other people use). If Telsa were a capitalist enterprise, then entrepreneurs could enter the market and sell mods that let you unlock the functionality in your own car"
https://pluralistic.net/2023/07/28/edison-not-tesla/#demon-haunted-world

Pluralistic: Tesla’s Dieselgate (28 July 2023) – Pluralistic: Daily links from Cory Doctorow

@vonubelgarten @pluralistic It may be that I have misunderstood everything again but isn't multiple competing feudal lords the best of both worlds? In real feudalism peasants couldn't just switch to another feudal lord when they were unhappy. In capitalism the capitalist needs to fool me only once to get all the money they want from me. In proper market feudalism I get to choose who to "serve" every month and feudal lords compete for my "rents".

@vonubelgarten @pluralistic Ofc reality is not that clear cut. Microsoft Office is still so dominant that it arguably has monopoly. But Tesla is nowhere near that position. Not even among only BEVs.

And capitalist model isn't going anywhere yet. You can still by office suits (but not from MS) and you still can buy EVs that are not updated (but not from Tesla). I assume that the idea of getting all the money right away with least strings attached will still continue to lure some.