Musk’s rebranded Twitter is offering extremely hefty discounts to advertisers while simultaneously threatening them that if they don’t spend at least $1k on ads in the next 30 days their brand will lose its checkmark and they won’t police impersonation https://www.wsj.com/articles/elon-musks-rebranded-twitter-cuts-ad-prices-d2615d8f
What's wild, it's really not hard to see how this hurts advertising and the brand long term. If impersonations won't be enforced, it de-legitimizes the whole site for big legitimate companies with a brand to protect.
Not many companies are going to advertise on the internet equivalent of a mud slinging free for all. The only advertisers left would be grifts
