Taylor LorenzJul 26, 2023
Musk’s rebranded Twitter is offering extremely hefty discounts to advertisers while simultaneously threatening them that if they don’t spend at least $1k on ads in the next 30 days their brand will lose its checkmark and they won’t police impersonation https://www.wsj.com/articles/elon-musks-rebranded-twitter-cuts-ad-prices-d2615d8f
WSJ News Exclusive | Elon Musk’s Rebranded Twitter Cuts Ad Prices

Social-media site X is offering hefty discounts to lure back ad dollars

WSJ
Show threadThis Is A Dumb Timeline

@taylorlorenz

What's wild, it's really not hard to see how this hurts advertising and the brand long term. If impersonations won't be enforced, it de-legitimizes the whole site for big legitimate companies with a brand to protect.

Not many companies are going to advertise on the internet equivalent of a mud slinging free for all. The only advertisers left would be grifts

Jul 26, 2023 at 6:48amWeb
Show threadsabikJul 26, 2023

@Ceejaybeau @taylorlorenz
It's apparently hard for him to see 🤷

He never did seem to know who or what the checkmarks are for

Show threadcodeslaveJul 26, 2023
@Ceejaybeau @taylorlorenz I think X/Twitter is already there. Several weeks ago they changed something and my ad filters hadn't yet caught up, so I saw a bunch of promoted tweets. Let's just say I did not see any A-list advertisers – more like somewhere between Wish and "As Seen On TV" ads.