And so the fun begins.

Elon Musk ditched the globally recognized Twitter brand and instead now calls his social media platform "X".

However, having fired most of his employees, no one at Twitter thought of checking with the US Patent and Trademark Office — and X is indeed a brand name owned by none other than Musk's personal archenemy Microsoft.

There is not enough popcorn in the world for the entertainment which is about to unfold.
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https://tsdr.uspto.gov/#caseNumber=76041368&caseType=SERIAL_NO&searchType=statusSearch