Elon Musk has been obsessed with destroying a much beloved brand by renaming it X for decades.

An excerpt from “The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power” by Max Chafkin

Musk wanted to call PayPal X.com, but some said it sounded like porn

Musk has tweeted that X.com "has great sentimental value" to him. But focus groups from his PayPal days weren't as high on the website name.

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@carnage4life At this point, the only letter he should be using is Y.
@pablor @carnage4life I think "L" fits better.