Elon Musk has been obsessed with destroying a much beloved brand by renaming it X for decades.

An excerpt from “The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power” by Max Chafkin

Musk wanted to call PayPal X.com, but some said it sounded like porn

Musk has tweeted that X.com "has great sentimental value" to him. But focus groups from his PayPal days weren't as high on the website name.

Insider
@carnage4life At this point, the only letter he should be using is Y.
@carnage4life Because he behaves like a child.

@carnage4life or tweet themselves as the case may be. I'd be lying if I said I wasn't mystified by how a person who at least helped get some big ideas launched into the public line of sight with SpaceX and Tesla, has seemingly been reduced to a caterwauling half melted wax work, that seems to be so many different threads of ass clown, he could rename himself King Colonbozo and no one would question it.

The guy is an absolute imbecile at this point.