what's up with this whole "X" rebranding?

https://lemmy.world/post/2084875

what's up with this whole "X" rebranding? - Lemmy.world

Is Musk competing with Zuck for the worst branding ever?

Meta’s rebranding at least makes sense. The company has been more than Facebook for a long time, so collecting everything under a different umbrella isn’t too far fetched. Facebook still exists as a product, so they haven’t thrown away all the brand value. Google did kind of the same with Alphabet.

Rebranding Twitter to X doesn’t make sense at all.

Especially because they bought a bunch of companies that weren't Facebook. Another example is Google rebranding as Alphabet. Those make complete sense.