what's up with this whole "X" rebranding?

https://lemmy.world/post/2084875

what's up with this whole "X" rebranding? - Lemmy.world

Is Musk competing with Zuck for the worst branding ever?

With Facebook Threads being the new kid on the block and after all the bad publicity, rebranding Twitter was probably seen as a good PR move.
Or it would be in a parallel dimension where reactionary panic moves that are also stupid when seen in isolation would be considered good PR 🤷

Just Elon Eloning his Elonism to Eloning levels.

More seriously: Elon decided it’s a good move to rebrand his new toy. Nobody knows for sure what’s going through his head. It’s probably some sort of OCD, or something…

I want to start a rumor that he was just born a Lon but added the E to make himself look cooler.
Sounds like something he’d do tbh

Musk previously owned an online banking site known as x.com, which would later merge with PayPal, another service founded by Musk, which then became a separate entity with Musk no longer being involved it.

And when Musk was forced to complete the purchase of Twitter, he announced plans to make Twitter into a “Super app” like China’s WeChat application, which can be used for payments.

Musk’s hyperfocus on X might also be because when he was in his twenties, everything “cool” was having an X in it, like XForce and stuff like that.

He also wanted to create his X Corp company to have a single X as its name, but he couldn’t do that because there was an Alphabet company already using that name.

everything “cool” was having an X in it, like XForce and stuff like that.

Like that show Wormhole Xtreme

I’m a simple man. I see Stargate reference I press little up arrow.

Meta’s rebranding at least makes sense. The company has been more than Facebook for a long time, so collecting everything under a different umbrella isn’t too far fetched. Facebook still exists as a product, so they haven’t thrown away all the brand value. Google did kind of the same with Alphabet.

Rebranding Twitter to X doesn’t make sense at all.

Especially because they bought a bunch of companies that weren't Facebook. Another example is Google rebranding as Alphabet. Those make complete sense.