Musk think the problem is the logo. Only if he knew the logo is fine it is him that people dont like.

The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.

Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.

Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of myriad brief messages. Twitter has problems, but branding isn’t one of them.