Twitter to ditch bird logo, Musk says
Twitter to ditch bird logo, Musk says
The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.
Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.
They already dropped him for basically that reason back on 2016.
The difference of course is that McDonald’s hired a marketing and PR firm to design a successful marketing campaign as well as a cohesive branding strategy that integrated its online and television advertising with an update of their store architectural design.
Musk on the other hand is basically a wrecking ball destroying Twitter. He is not doing a very good job of reinventing the company and likely scared off any future employees who may want to work there, while being the target of a large class action lawsuit against people who were illegally fired.
But now we can call them “Regretful and sad late-night attempts to get her back” (based on Ex)
I think it’s much more catchy and advertiser friendly than “Tweet”