"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification

@maxleibman We didn't agree to this "deal" with anything resembling transparency, because if they'd told us - as in, if in stead of "hey, it's all free!" they'd said "it's free if you let us spy on you & show you more ads than the actual content you're looking for & we'll also sell the results of our spying to anyone to do anything with" - a lot more people would have rejected it, and we'd probably have seen legal action from the get-go...