"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification

@maxleibman
On my Linux-oriented blog, I take great care in choosing handpicked ads, ensuring that it remains free of Google AdSense and other automated ads. My insistence on keeping the blog clean of Google Adsense greatly limits blog income, and many times I pay out of my own pocket to keep it alive, but I never regret making this decision.
I'd like to hear your thoughts on alternative funding approaches.