"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification

@maxleibman The argument I tend to hear about ads online is something along the lines of, "we need to let the public know we exist...". The problem I have with said argument is manifold: 1) I know who you are and my caring level is not improved by said ad. 2) You chose to forfeit any tolerance for your ad by creating the most obnoxious thing imaginable. 3) Security risk from all that active content that some coked up focus group approved. 4) Attempts to track me. 5) FK ads! Pi-holes for all!