"Ad blockers are unethical—ads are how they pay to keep the lights on!”
Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.
@maxleibman
I guess I have a fundamentally different view of this money-making approach. Nobody goes to your web site in order to find other company's advertisements. Your ads are not attracting visitors and they take readers away from your site. The only time you should use ads is when you have no clue how to otherwise monetize that space.
If a web site requires ads in order to "keep the lights on", then they have no business plan and no clue how to monetize their offerings.
Max Leibman has moved!
Hacker Factor