"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification

@maxleibman for me the big issue is that I have no interest in viewing your or anyone else's advertising.

If I were interested in acquiring something I would search for the item I was interested in (*not* using google, which packs its results with SEO promotions).

So what purpose does your attempt to profile me achieve?

Apart from exposing me to the possibility of malware and slowing down loading the webpages I do want to see.

How to pay for websites: let the webpages host them natively.