"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification