Reddit users figured out that some bot crawlers scrape popular threads and auto-generate AI articles based on user comments, so they decided to create some fake hype to confuse them.

https://www.reddit.com/r/wow/comments/154umm2/im_so_excited_they_finally_introduced_glorbo/

It worked.

https://archive.li/2023.07.20-203104/https://www.zleague.gg/theportal/world-of-warcraft-wow-players-excited-for-glorbos-introduction/

This is why real journalism matters.