TV producers wanted AI rights of extras forever, says union
TV producers wanted AI rights of extras forever, says union
Sadly, I think they will get them, one way or another.
All it will take is a handful of people desperate for money agreeing to be 3d scanned, and maybe a few months of interns saying yes/no to particular faces, and bam, hundreds of extras ready to be used and abused for decades to cover.
And I live in a right to work state!
Right-to-work is the work-for-welfare program. I would imagine it would have no impact on people who aren't applying for social services.
I'm assuming the overlap between right-to-work and at-will-empmloyment states is a near perfect circle, though. And the fun thing about at-will employment is that it's totally nullified by an actual, mutually negoatiated employment contract, with, like, responsibilities laid on the employer and consequences for failing to perform them. You know, like what you get with a strong union.
49 states are are "at will"
"right to work" aka fuk ur union boy is limited to southern degeneracy along with maybe Michigan.
But if SAG-AFTRA says they can’t be used on union shows, well, they won’t be lol
Union shows immidiately get outcompeted by AI generation and all studios doing business with them go out of business.
AI is the future here guys. Union won't stop it. They'll just drag Hollywood down with them.
Or in America.
In the long term, AI is going to be such a massive force multiplier that you'll be able to get away with non union writers and actors.
If all goes well you will be able to produce a film in your basement and have it rival the quantity of the current big boys. That will be a long while, but in the meantime any industry that loses a 2x productivity boost will die to its competition.
There’s a difference between “no AI allowed” (not what the unions are calling for) and “contracts need stipulations about AI usage” (reasonable).
If you are not familiar with what is actually being negotiated over, then please don’t weigh in. WGA/SAG-AFTRA are not calling for an AI ban.
There’s a difference between “no AI allowed” (not what the unions are calling for) and “contracts need stipulations about AI usage”
If those contacts include paying actors as much as they would have needed to act and restricting it's usage when writing scripts the difference is moot. If your erase all benefit to using AI it becomes worthless.
They 100 percent want to reduce AI usage so that writers can't be automated away.
Mr. August, a screenwriter for movies like “Charlie’s Angels” and “Charlie and the Chocolate Factory,” said that while artificial intelligence had taken a back seat to compensation in the Writers Guild negotiation, the union was making two key demands on the subject of automation.
It wants to ensure that no literary material — scripts, treatments, outlines or even discrete scenes — can be written or rewritten by chatbots. “A terrible case of like, ‘Oh, I read through your scripts, I didn’t like the scene, so I had ChatGPT rewrite the scene’ — that’s the nightmare scenario,” Mr. August said.
The guild also wants to ensure that studios can’t use chatbots to generate source material that is adapted to the screen by humans, the way they might adapt a novel or a magazine story.
https://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.html
Yep, union can hardly stop that with a union contract and people will do it since they are not invested.
Funny that studios did not bother avoid this easily avoidable fight but it does show you how they think if of their slave... I mean work force.
They behave like they own you lol
Crowd extensions are already pretty common with traditional VFX techniques.
I worked in Hollywood editorial for a bit and, IMO, the producers are playing up the AI stuff so that said stuff can be given to the writers and actors as a "victory" instead of the real spectre in the room: getting streaming residuals to have the same payout and transparency as home video and syndication did.
It's because the producers want their counterparts spending time, energy, and perceived social capital negotiating over it rather than the things the Producers actually worry about having to give up.
IMO it's pretty transparent.
I think a combination of 3d animation and ‘ai postprocessing’ is probably the most effective result.
As much as I respect the rights of extras, they are expensive and easier to replace. Disney already has things setup so extras never have to be on set, although you get a lot of backgrounds with ‘people just walking back and forth with no purpose’, but a bit more effort will mean those prefilmed backgrounds wont even require human actors, they barely do already.
I don’t really see a problem with this. Is it so much different from making a good 3D model?
We’re talking about assets that will be used for generating massive crowds. That’s already done with CGI. These scans aren’t even “AI”… they’re just like metahumans in Cryengine.
This guy just put the term AI on it because it freaks everyone out.
If you take the $200 for a motion and body scan and you sign your rights away, that’s what you get. This isn’t a change to how Hollywood already operations. Fear-mongering for nothing.
That’s not what’s happening here. These extras are being paid the same to act in the background of a shot, just like always, but the studio expects them to give up the rights to their likeness forever after so they can try to replace them.
The studio expects the extras to participate in the destruction of this job with nothing in return.