I struggled for over six months to get the newsroom I worked for onto Mastodon. There were lots of reasons why not. And now they’re on Threads with ~10K followers, the engagement they need, and the tools they need to understand their audience. And their content starts conversations and is reaching people who need to see it. This stuff matters.
@ben Germany's popular news outlet @tagesschau is on Mastodon with their own instance and ca 30k followers. People understand the benefits of having your own, self-controlled instance. #Mastodon is not #Threads, and I think it's good that way.