Actors say Hollywood studios want their AI replicas — for free, forever

“This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no...

https://www.theverge.com/2023/7/13/23794224/sag-aftra-actors-strike-ai-image-rights

Hollywood studios proposed AI contract that would give them likeness rights ‘for the rest of eternity’

As part of a press conference announcing the SAG-AFTRA strike, it was revealed that the AMPTP was looking for aggressive rights to AI images of actors.

The Verge
I mean, videogames already have contracts specifically designed for that. Contracts like these always have limitations to time, amount of products released, restrictions on surrounding themes, etc, and, of close, closure terms. They have shit ton of detail in them, and are studied by studios very carefuly. These actors have their own agents and lawyers that really know how to do their job. Ain’t nobody letting them use their face for “eternity”.

They’re doing it to extras that are desperate… People that will do pretty much anything to get on screen, let alone say a line.

But like 99% of today’s stars did that work before becoming stars.

If someone signs this “deal” and then gets famous a decade later, they stop getting paid and studios just use their digital likeness.