I probably have a blog post in me about how there aren't many "tech" companies anymore.

We have all the "tech". If you're building something, you need expertise in the thing you are building, not a bunch of developers doing their thing.

Are you looking to make a better restaurant POS? you need people who worked at restaurants.

Want to build a short-haul delivery app? find some movers

Are you building a third space? prioritize moderators and editors.

You'll need developers, for sure. But they will build whatever you need. and you need to know what you need to do right.