Mac shipments grow 10%, as all major PC brands see downturns
Mac shipments grow 10%, as all major PC brands see downturns
Neither.
There’s a reason Apple reports “Shipments” instead of “Sales”.
In order to get the “honour” of selling apple crap, a retailer has to commit to a certain dollar value of inventory-on-hand.
If those units collect dust in that retailers back-room, Apple doesn’t give a shit. And it’s notoriously difficult to RMA unsold product to them.
Source: Previous Tech Sales Manager at Staples.