Users Join Threads in Droves

Last night, by the time I called it quits and went to bed Threads, Meta’s new social network, had hit 2 million users in 2 hours. As I write this, Meta’s Adam Mosseri says the count has now surpassed 10 million in 7 hours, which exceeds Mastodon’s user base. Currently, Threads is a pretty barebones

@macstories I think it's important to qualify this: nobody on Instagram actually needed to "join" Threads. The users came baked in. This isn't to diminish the apps initial success but the circumstances are much different than, say, Mastodon where people had to create brand new accounts.