In the mid-2000s, the blogosphere was vibrant, open, and had massive potential but lacked discoverability, easy networking, and ease of use. Facebook came along, supplied those things, privatized a huge chunk of that potential, and in just a few years, more or less *became* the blogosphere.

Today, the fediverse is vibrant, open, and has massive potential but lacks discoverability, easy networking, and ease of use. With Threads, can FB pull the same trick? I wouldn't bet against them trying.

@jkottke the fedi's search hostility is the greatest factor in its failure to gain major traction, but there is also a large segment of the community who does not want it to gain traction because it's "theirs" and they don't want everyone and their brand accounts here. once threads is linked to the fediverse, the question is, will they be indexing toots and users from external instances. and if so, will that lead to mass-blocking of threads.