HappyToast"and you've researched the name and it has no bad connotations at all, especially for people in the UK?"
"er, sure, no, none at all Mark"
"Ok, let's launch it!"
Alan Miller 
🇺🇦@IamHappyToast oof, never heard of it before but after reading it feels like a comparable American impact would be naming a new social media service "Roots"
Because it's all about families you see.