Elon Musk put new limits on tweets. Users and advertisers might go elsewhere

TikTok and Instagram users can scroll with abandon. But Twitter owner Elon Musk has put new curfews on his digital town square, the latest drastic change to the social media platform that could further drive away advertisers and undermine its cultural influence as a trendsetter. Keeping up with a sports game, extreme weather conditions or a major news event is getting harder under Musk’s new rules. He's at least temporarily capped the number of tweets you can view as part of an apparent attempt to relieve the company’s overloaded web infrastructure. It's cutting back on the reach and engagement that advertisers want on social media.