It isn't that social media sites are trying to kill themselves. They're experiencing a world where cash is expensive and they can't endlessly finance based on revenue vs. also having a sustainable income.
Elon for example, took over Twitter at exactly the wrong economic moment and has been frantically scrambling to find a means of making the site make economic sense, where it's all of one or two years in its operational history ever turned a profit.
@viyami Elon es a twiter como don Armando a Ecomoda.