@luke @ZachWeinersmith I once killed off my tiny startup's urge to use Net Promoter Score. I mean, I didn't really know what it was or even that I was killing off anything. But the founder was like "oh I guess we should build this thing which asks people questions after they use the site" and I was like "I don't know if I'm the target audience but speaking for myself I'm kind of burned out on those surveys" and it never came up again.